Barnes & Noble

the case

Barnes & Noble is a global leader in online and physical bookstores in the USA offering a vast selection of books, eBooks, audiobooks, music, movies, toys, and games. Their platform supports book purchases, subscriptions for digital content, and provides various reading devices such as the NOOK eReader.

Yuzu™ 

Yuzu™ is a digital education platform developed by Barnes & Noble which breaks down the barriers between students and knowledge by enhancing the everyday learning experience. Yuzu combines a next-generation reading and note-taking experience in a simple app, with access to a rich, engaging catalog of content.

Yuzu encompasses an EPUB 3 Exporter converting InDesign content to fixed-layout EPUBs that was developed by Astea in collaboration with Barnes & Noble. It represents an important step forward in bringing existing print content to the digital world.

Promotional Article Viewer

The Promotional Article Viewer is a web-based reader, which was developed from scratch by Astea in collaboration with Barnes & Noble as a part of their first Annual Readers’ Choice Newsstand Awards. 

The application gives readers the opportunity to review a digital HD version of the nominated articles before picking their favorite in each category. In addition to providing quick and easy navigation within the article, the reader provides users with the option to share a direct link to the article via Facebook, Twitter, or Pinterest. 

B3

B3 is a multi-channel authoring, reading, and publishing platform for rich and interactive page-based multimedia content with fixed layout. Astea engineered all facets of B3, including content renderers for Android- and iOS-based tablets, as well as an Adobe Flash-based content renderer running in the browser or as a standalone application. All of these readers are able to render and play a rich set of transitions and effects in response to various programmatic triggers.

Astea has been developing this product since 2007, initially on behalf of Balthaser Studios, Inc., an Emeryville, California technology company, and more recently on behalf of Barnes & Noble, Inc. of New York City after it acquired Balthaser Studios in 2012. The Android content renderer targeted Android 2.3-based tablets and was shipped with many of the first Android-based NOOK tablets.

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