Scotts Miracle-Gro

Astea developed Gro on behalf of Context Digital of Columbus, Ohio for Scotts Miracle-Gro, the world’s leading manufacturer and distributor of lawn, garden, and home protection products.

Gro is an innovative Connected Yard Platform that helps consumers turn inspiration into action for a yard into which they have invested a lot of love and resources. Gro learns everything that is happening in your yard – weather, soil conditions, and more in order to inspire you with perfectly timed, no-fail gardening projects.

Gro is also enhanced by a connection with the IoT. It knows the recent weather and rainfall patterns, what types of plants are most likely to succeed in a given location, and what a gardener should do at each stage of a given season.

Leveraging location and IoT device intelligence, Gro redefines how users engage with their landscapes.

Astea developed the first versions of the Gro Mobile App for both iOS and Android. The applications are being used by thousands of new gardeners around the world.

Developed by Astea on behalf of Context Digital of Columbus, Ohio, for Scotts Miracle-Gro, the world’s leading manufacturer and distributor of lawn, garden, and home-protection products, Gro reimagines how consumers approach gardening.

Scotts Miracle-Gro sought a smart, data-driven solution to promote its products and engage end users. Astea proposed and delivered an IoT-enabled Connected Yard Platform that transforms gardening inspiration into success through predictive insights. Leveraging proprietary data-science algorithms and machine-learning models, Gro integrates real-time weather and soil data to create perfectly timed, no-fail gardening projects with optimized watering, mowing, and planting schedules.

Enhanced by IoT connectivity, the platform provides hyper-local recommendations, including plant types, seasonal guidance, and tailored product suggestions. Its intuitive design walks gardeners step-by-step through each season, ensuring consistent, healthy results.

Astea developed the initial iOS and Android apps, powered by proprietary technology for yard-condition prediction and an integrated content-management system (CMS). Key features include:

Weather and soil monitoring: Real-time environmental data for smarter decisions.
Personalized gardening projects: Timely, tailored recommendations for each yard.
IoT integration: Device connectivity to enhance user engagement.
Location-based insights: Product, plant, and maintenance suggestions based on user location and conditions.

Now used by thousands of gardeners worldwide, Gro stands as a benchmark in digital-gardening innovation. Astea’s contribution elevated user engagement, strengthened product awareness, and expanded the client’s market reach through an intelligent, easy-to-use platform.