Astea developed Gro on behalf of Context Digital of Columbus, Ohio for Scotts Miracle-Gro, the world’s leading manufacturer and distributor of lawn, garden, and home protection products.
The client, sought a smart solution to promote its offerings and attract more end customers. Astea Solutions proposed the development of an innovative IoT connected-yard platform designed to help consumers turn their gardening inspirations into actionable projects. We conducted extensive research and applied proprietary data science machine learning algorithms for data extraction and processing, integrating real-time weather conditions and soil data to provide perfectly timed, no-fail gardening projects with optimized watering, mowing, and planting schedules. Enhanced by IoT connectivity, the platform delivers insights into recent weather and rainfall patterns, recommends plant types suitable for specific locations and seasons, and recommends the most suitable products. It guides gardeners through a step-by-step process for each season, ensuring successful year-round gardening outcomes.
Astea Solutions partnered with the client and developed the initial versions of the mobile app for both iOS and Android, backed with proprietary technology for yard conditional predictions and a comprehensive content management system (CMS). The application’s key features included:
- Weather and soil monitoring: Real-time data on yard conditions.
- Personalized gardening projects: Timely and tailored gardening advice.
- IoT integration: Leveraging IoT device intelligence to enhance user engagement.
- Location-based smart recommendations: Products, tips and plant recommendations based on specific plants, user location, and yard conditions.
This application, leveraging synergies between the IoT and data science technologies, is now being used by thousands of gardeners worldwide. Astea Solutions’ development of this application marked a significant advancement in digital gardening tools, offering a robust, user-friendly platform that empowers gardeners to achieve their landscaping goals with precision and confidence. It also resulted in increased awareness and sales of the client’s specialized products.
