The case

Astea developed Gro on behalf of Context Digital of Columbus, Ohio for Scotts Miracle-Gro, the world’s leading manufacturer and distributor of  lawn, garden, and home protection products.

The product

Gro is an innovative Connected Yard Platform that helps consumers turn inspiration into action for a yard into which they have invested a lot of love and resources. Gro learns everything that is happening in your yard – weather, soil conditions, and more in order to inspire you with perfectly timed, no-fail gardening projects.

Gro is also enhanced by a connection with the IoT. It knows the recent weather and rainfall patterns, what types of plants are most likely to succeed in a given location, and what a gardener should do at each stage of a given season.

Leveraging location and IoT device intelligence, Gro redefines how users engage with their landscapes.


Astea developed the first versions of the Gro Mobile App for both iOS and Android. The applications are being used by thousands of new gardeners around the world.


  • android
  • ios
  • What did we do

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